The “5 Surprise” brand is a popular line of collectible toys produced by ZURU, a global toy company. The concept centers around spherical capsules, each divided into five sealed segments. When opened, each segment reveals a different surprise toy, making the unboxing process a key part of the appeal.
Key Features
- Unboxing Experience: Each capsule contains five hidden toys, and the contents are unknown until opened. This taps into the current trend of “blind box” collectibles and the excitement of surprise reveals.
- Variety of Toys: The range includes a wide assortment of mini toys such as slime, putty, dress-up dolls, action figures (like ninjas and dinosaurs), prank toys, glitter pens, and more. There are thousands of possible combinations, encouraging collecting and trading among kids.
- Mini Brands Series: One of the most successful sub-lines is “5 Surprise Mini Brands,” which features miniature replicas of real-world consumer products-such as Dove, Vaseline, and Twinkies. These have become especially popular on social media platforms like TikTok, where unboxing videos have gone viral.
- Collectibility: With hundreds of different toys and miniatures to collect, the brand encourages repeat purchases and swapping among friends.
- Target Audience: While the toys are designed for children, the Mini Brands series also appeals to adult collectors due to the novelty of miniature household items.
Product Lines
Mini Brands: Miniature versions of popular consumer products, often including tiny accessories like shopping carts and shelves.
Unicorn Squad: Collectible unicorn figures with accessories.
Dino Strike: Dinosaur-themed surprises.
Plushy Pets: Small plush animal toys.
Monster Truck and Others: Additional themed capsules for varied interests.
General Company Contact Info
Renee Lee, Global Marketing Director
Official Website: Visit zuru.com for more information and contact forms.
Email: inventors@zuru.com (for submitting product ideas or business proposals).
For product manuals or additional support, visit the ManualsLibraryy’s contact page, where a submission form is available to directly connect with our customer service team.