Betty Crocker is an iconic American brand with a rich heritage dating back to 1921. Created by the Washburn Crosby Company (now part of General Mills), Betty Crocker began as a fictional character to personalize responses to baking questions from consumers. The name “Betty” was chosen for its friendly appeal, while “Crocker” honored a company director, William Crocker. Over the decades, Betty Crocker evolved into a trusted household name synonymous with quality baking products and recipes.

Beloved Culinary Resource

The brand launched its first cake mix in 1947, starting with Ginger Cake, now known as Gingerbread Cake, followed by other popular mixes like Devil’s Food and Party Cake Mixes. Betty Crocker’s trademark red spoon logo, introduced in 1954, symbolizes the brand’s commitment to quality and appears on over 200 products, including cake mixes, frostings, baking mixes, and convenience foods. Beyond products, Betty Crocker is renowned for its extensive recipe development and consumer support, backed by the Betty Crocker Kitchens team of expert cooks and dietitians who test and create recipes reflecting evolving tastes. Today, Betty Crocker remains a beloved culinary resource worldwide, inspiring home cooks with dependable products, cookbooks, and cooking advice. The brand is part of General Mills, which manages its product range and customer service.

Contact Details:

Phone: 1-800-248-7310
Website: www.bettycrocker.com

Instagrams: Betty Crocker Official

Contact: Betty Crocker Contact Form

Amazon: Betty Crocker Store
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